5 SEO Tactics You Need to be Using Now
The other day I wrote a post about 4 popular SEO tactics you better not be using anymore. They are tactics that were such a huge part of SEO in the past but will, at best do nothing, and at worst...
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Calculating the Value of SEO Using Google AdWords
AdWords can be an incredibly valuable keyword research tool, especially now that Google's moved to hide much of your keyword data inside "not provided." The problem with every other keyword research...
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7 Incredible Things You Never Knew About Marketing Your Website
1. Your website could be 500+% more effective at converting visitors into leads There's an entire discipline in the web marketing world called conversion rate optimization (CRO for short). CRO, in a...
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Watch What Happens When We Change the Dates on Our Blog Posts
We switched all our blog post dates to Aug 8, 2014. A week later, organic traffic was up 45% and direct traffic was up 62%. Here's what happened, why I think it happened, and how you should handle blog...
View ArticleUltimate Guide to Content Marketing for Local SEO
Why is local SEO important? Local SEO is more important than ever. Google recently announced that with more people using mobile devices than desktops for search, it was going to make its index...
View ArticleKeyword Search Intent: The Ultimate Resource List
What is search intent? When people talk about intent, they're generally referring to one of two concepts: The high-level classification of a searcher's goal: Is it navigational, informational,...
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The 2018 Ultimate Guide to Meta Descriptions (+ action plan)
Meta descriptions are simple. They seem complex, but they’re not. They seem complex because there are lots of little details to worry about and nobody really distills it down to the simplest...
View ArticleDoes "fresh content" help with SEO?
You may have heard the search engines like "fresh content." In other words, that you'll drive more traffic if you publish more content more frequently. All things being equal that's true; publish 10...
View ArticleDo 301 Redirects Hurt SEO?
What are 301 redirects? A 301 redirect is a function of a web server that allows for a web page (or other file) to change address. The 301 is the method used to communicate the page has "moved...
View ArticleDo Websites Always Lose Traffic After a Redesign?
A couple years ago I was brought in on a project after a new site had been launched and the client lost 60% of their lead flow. This was a client that relied on their website almost exclusively for all...
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